People Relationships:
There’s nothing more enjoyable than People Relationships! In today’s world of instant communication, it’s important to remember that behind every post and tweet is a person. That person could be a friend, a stranger, or someone who needs to be convinced that your message resonates with them.
How do you approach your public relations and communications strategy? Do you focus on people and building relationships? With Brad, you'll learn just how simple it can be to develop the relationship skills you need to succeed.
There’s nothing more enjoyable than People Relationships! In today’s world of instant communication, it’s important to remember that behind every post and tweet is a person. That person could be a friend, a stranger, or someone who needs to be convinced that your message resonates with them.
How do you approach your public relations and communications strategy? Do you focus on people and building relationships? With Brad, you'll learn just how simple it can be to develop the relationship skills you need to succeed.
Consultation Services:
What does your organization need support with?
Consultation Services:
What does your organization need support with?
- A Communications Audit?
- Developing a Communications Plan?
- Customer Service Procedures and Training?
- Media Relations Assistance or Media Training?
- Crisis Communications Help or Crisis Communication Planning?
- Messaging to Key Audiences?
- Rebranding of Your District or Even Your Personal Brand?
Communications Audit:
A communications audit can vary greatly depending on the specific needs of an organization. Generally speaking:
- A communications audit provides a snapshot of an organization's communication strategies, activities, and programs.
- It assesses the effectiveness and credibility of current communication channels and media, including publications, news releases, external websites, intranets, social media accounts, videos, blogs, face-to-face communication strategies, media relations, and other existing communications.
- The audit process involves observations, analyses, evaluations, focus groups, interviews, and surveys of key audiences. These processes aim to enhance communication, understanding, and collaboration within the organization.
Developing a Communications Plan:
When developing your plan, we begin first by examining the topic areas below. We take our time, ask for assistance, and we always involve non-communication people in our discussions. After a careful analysis, a report is provided outlining the results of the audit and recommendations based on the results.
- District Strategic Plan
- Annual Superintendent/Board Goals
- Communications and Community Relations Department
- Guiding Principle for Communication
- Channels for News
- Interface with Campuses
- Organizational Web Pages
- School Closures and Early Release/Late Start
- Emergency Situation Procedures
- Branding
- Social Media Use
- Key Marketing and Communications Network
- Oversight
Customer Service Procedures and Training:
Is it time to elevate your customer service relationships with the public? A Customer Service Audit or a mix of Customer Service Workshops can help you make the necessary changes to become the school district of chioce in your community.
A Customer Service Audit examines your overall approach of how you greet the customer, respond to the customer, and keep the customer. During a Customer Service Audit we analyze your current procedures, call campuses and departments, and make secret shopper visits. The results from the audit are presented as well as a plan of action for improvement.
A variety of Customer Service Workshops and Customer Service Keynotes are available. Each of the workshops or keynotes may be customized to meet the specific needs of your district. Click here for more information on the workshops and keynotrs.
Opportunities for Media Relations Assistance or Media Training:
Having a positive relationship with the media and reporters can be crucial for several reasons:
- Visibility and Publicity.
- Credibility and Trust.
- Crisis Management.
- Access to Information.
- Opportunities for Collaboration.
- Feedback and Engagement.
Working collaboratively with organizational leaders, Brad develops media strategies that meet your leadership demands. Using a focus that centers around People Relationships, we will tailor services that are customized to connect with your goals.
Crisis Communications Help or Crisis Communication Planning
You never know when a crisis is going to hit. How you handle any crisis situation sends an image of trust or mistrust to your community. Are you prepared?
It's important to have a succinct crisis communication plan,one that:
- Identifies objectives,
- Who the spokesperson is,
- How communication will be released,
- How the media is involved,
- how will recovery occur.
Working with leadership vested in the district, we will evaluate your current operation, fine tune your current ops plan, or completely overhaul and expand a crisis plan that will work for you.
We can coach key individuals within your district: Board Members, Super- intendents, or identified Spokespeople on messaging and tips for being on camera and working with the media.
Messaging to Key Audiences:
Messaging to key audiences involves crafting tailored communication strategies to effectively reach and engage specific groups of people who are important to your objectives, whether they are customers, stakeholders, employees, or the general public.
Here are the steps we will utilize together to develop the messaging for your key audiences:
- Identify the key audiences.
- Understand the needs and preferences of students, teachers, parents, and the community.
- Crafting tailored messages.
- Choosing the right channels.
- Becoming consistent and authentic.
- Listening and responding.
- Measuring and adapting.
Rebranding of Your District or Even Your Personal Brand:
Rebranding, whether it's for a school district or your personal brand, is a significant undertaking that involves strategically reshaping perceptions, values, and identity.Here are some key steps we will take to develop your successful rebranding effort:
Rebranding Your School District:
- Assess your current brand perception.
- Define your brand objectives.
- Develop a brand strategy.
- Engage stakeholders.
- Implement brand elements.
- Communicate effectively.
- Monitor and evaluate.
Rebranding Your Personal Brand:
- Self-assessment.
- Define your brand identity.
- Audit your online presence.
- Update your brand elements.
- Engage with your network.
- Seek feedback.
- Consistently reinforce your brand.
Are you ready to take your organization to the next level? Connect with Brad today at (830) 688-9912 to begin the process for communications success.